If you missed our last post – Our Favorite TV Ads of 2016 – don’t forget to check it out. Since we launched our video production company Digital LunchBox back in 2008, we have been big believers in the power of branded video content to take brands to the next level. While the use of branded video content has grown…
It’s already 2017!? Wow, that didn’t take long. We had a blast last year creating great videos that helped our clients tell their brands’ stories. In some respects, we lived in two different worlds. On one hand, digital branded content is HUGE (hero/hub/hygiene, if you speak agency-ESE) and shows no signs of slowing down. It accounted for much of our…
3 Tips for Food Footage That Rocks Your Brand Ever seen a video ad or TV commercial where the food was, well… less than appetizing? Under studio lights ice cream melts, salads wilt and sauces run all over the place. Ugh. Some photographers spend their entire lives mastering this specialized craft, and that experience shows in their work. As a…
You’re Wise. Considering a 4K video shoot for your next brand video or commercial? You might not need it. But then again, you might want it. Because you’re wise. (This is part one of a two-part article. Read part one here.) After my previous ramblings about 4K and pixels and the pointlessness of delivering 4K video to people with tiny…
Considering a 4K video shoot for your next brand video or commercial? You might not need it. But then again, you might want it. So in reading the title to this post I laugh inside a little bit. As a longtime photographer and a video producer at Digital LunchBox, I live in a weird blender full of old-school storytelling techniques…
Three tips for making brief, yet effective videos. I began my career in video production in the late 90s, working at a small market TV station as a cameraman and video editor. This station produced “sales tapes” or industrial videos as they were sometimes called. One of my producers often handed me scripts to edit, chock full of lengthy interviews…
Sometimes a story worth telling simply must be told. If you follow us on social media, you may have noticed a little film we released last week titled Legacy of Heroes: Missouri’s Vietnam Veterans Memorial. Up front I’d like to make it perfectly clear that we were not paid to create this film. Sometimes a story worth telling simply must…
