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Creative Video Concepts

Creative concepts, video storytelling, samples and case studies from our team’s sizzle reels, videos and commercials. Tips that help you unleash your awesomeness.

Food Photography & Video That Stands Out – In A Good Way

By Creative Video Concepts, Video Production Filming, Video Production Tools and Tips

3 Tips for Food Footage That Rocks Your Brand Ever seen a video ad or TV commercial where the food was, well… less than appetizing?  Under studio lights ice cream melts, salads wilt and sauces run all over the place.  Ugh.  Some photographers spend their entire lives mastering this specialized craft, and that experience shows in their work. As a…

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You Don’t Need a 4K Brand Video, But You’ll Want One Anyway – Part Two

By Creative Video Concepts, Video Production Filming

You’re Wise. Considering a 4K video shoot for your next brand video or commercial?  You might not need it.  But then again, you might want it.  Because you’re wise.  (This is part one of a two-part article.  Read part one here.) After my previous ramblings about 4K and pixels and the pointlessness of delivering 4K video to people with tiny…

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You Don’t Need a 4K Brand Video, But You’ll Want One Anyway – Part One

By Creative Video Concepts, Video Production Filming

Considering a 4K video shoot for your next brand video or commercial?  You might not need it.  But then again, you might want it. So in reading the title to this post I laugh inside a little bit.  As a longtime photographer and a video producer at Digital LunchBox, I live in a weird blender full of old-school storytelling techniques…

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With Brand Videos, Brevity IS the Art Form

By Creative Video Concepts

Three tips for making brief, yet effective videos. I began my career in video production in the late 90s, working at a small market TV station as a cameraman and video editor.  This station produced “sales tapes” or industrial videos as they were sometimes called.  One of my producers often handed me scripts to edit, chock full of lengthy interviews…

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Telling The Story Worth Telling: “Legacy of Heroes” In 4K With Sony’s PXW-FS7

By Creative Video Concepts, Video Production Filming, Video Production Tools and Tips

Sometimes a story worth telling simply must be told. If you follow us on social media, you may have noticed a little film we released last week titled Legacy of Heroes: Missouri’s Vietnam Veterans Memorial.  Up front I’d like to make it perfectly clear that we were not paid to create this film.  Sometimes a story worth telling simply must…

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How To Almost Die… and Become Better Because Of It

By Creative Video Concepts, Video Production Filming, Video Production Tools and Tips

Five years ago this week, I sat in a hospital bed completely and utterly content to ignore my chosen profession – making videos. This was a weird and beautiful moment in my life that I hope everyone has the opportunity to experience. Well, let’s back up a bit.  I don’t desire that everyone go through the struggles my wife, family…

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